Welcome to The Social Smarty Show, your weekly podcast for social media marketing tips, tactics, and practical digital marketing advice. Let's get you taking real action to grow your online audience, build connections and your business. I'm your host, Jodine McIntyre. Think of me as your digital marketing coach, cheerleader and wingwoman all rolled into one. Grab some of my social media marketing known out for free at social smarty. Freebs. Now, before we dive in, make sure you subscribe so you don't miss any future episodes.
Welcome to episode number 20 of The Social Smarty Show. AI, or artificial intelligence, seems to be dominating my news feeds at the moment, particularly over on TikTok. Now, it all seems to have stemmed from an online tool called ChatGPT becoming publicly available for free. Now, if you haven't heard of ChatGPT, it's an AI powered chatbot that you can engage with just like you're chatting to a real person online, but it is seriously powerful. But there's a whole lot of different AI powered tools out there that you can use in your business to save you time, improve your processes, and just generally help you out. So in today's episode, I'll be sharing with you eight ways that you can use AI to create content in your business. Now, let's dive right into number one, generating ideas for your social media posts. Now, there's two tools that I use for this, a ChatGPT, which we've just mentioned, and Canva Magic Write. Now, both are really, really easy to use if you're already a Canva user, then Magic Write is now available in there. Now, I did try a couple of other tools. I tried YouChat and sorry, Writesonic or Sonicchat.
Now, both, in my opinion, do not compare to the ChatGPT and Canva Magic Write. So those are my two recommendations there. Now, how do we use these tools to help us with our social media content? So let me give you an example. Say you were a carpet layer or a flooring company. So you could enter this prompt into either ChatGPT or Canvas Magic Write, to get some ideas on what sort of create what sort of content to create for your business. So the prompt I would use for this example is, give me three tips for choosing the best carpet for my house. So I would literally write that into ChatGPT. Give me three tips for choosing the best carpet for my house. Now, within seconds, you're going to have three tips. So then I want you to take each one of those tips and use them to create three separate social media posts. Now, you could use them to create video so you could record yourself talking to the camera. You could start with something like considering new carpet for your home. Here's what you need to know, part one. And then you could launch into that first tip.
And then you could record three videos covering all three tips. Now, if you are thinking there's nothing worse than talking to camera and you'd rather record video without your face, that is absolutely fine. We could create a Reel for Facebook and Instagram, simply using a background photo or video and then text over the top. So for this one, I might record a time lapse of myself or my team member laying carpet. Or I could even record a really short video where I'm sort of panning over the top of different carpet samples. Six or 7 seconds is absolutely plenty. And then what you want to do is just literally add the tip as text over the top of the screen. So depending on whether you're using Facebook or Instagram to create your reel, you would just upload that video and then you would add your text over the top. And then you'd put some music to it. So you choose a music soundtrack. And again, there's three videos. Those three tips, really, really simple, easy to create, done and dusted. Now, a quick word of warning though. You're not going to copy those tips word for word.
So firstly, they're not going to sound anything like you. They won't sound like your normal social media content. In fact, they might even sound pretty boring. Secondly, they may not be unique. So the flooring company down the road might be listening to this podcast now too, and they might be doing the exact same thing. So we want to edit them and make them unique to our business. So just tweak them a little bit. Actually, ChatGPT gave me a warning and I'm going to read it for you word for word. It's important to note that while AI can assist in creating content, it's always best to have a human editor to review and finalize the AI generated content, as AI may lack the creativity, understanding of cultural nuances and the human touch that humans can bring to the table. So there you have it. Make sure you tweak, don't copy and paste.
Now on to number two, generating long form content so that's content like blog posts, LinkedIn articles and even podcast episodes. So, again, ChatGPT and Canva Magic Write, right, are both great for this. Both of them will literally split out, sorry, spit out a whole blog post for you. But of course, expect that warning, you're not going to copy that blog post word for word. You're going to edit it. You're going to customize it for your business, make it sound like you, make it sound like the rest of your content. A good way to do this is to read it out loud and edit it as you go. I find for me, when I write, I generally write in my own voice and speaking it out loud really helps me with editing. So an example for this one is you could ask ChatGPT or Canva Magic Write you could literally type in, write a blog post using these three tips for choosing the best carpet for my house. And then I would copy and paste those three tips that you got in that first example. Now, Canva Magic Write is limited to 200 words for your input. So you need to give the prompt within 200 words or less, which is not the case on ChatGPT. You can put a lot more in there when you're requesting things. So creating long form content is really, really easy with these tools. Now, on to number three, summarizing your long form content into social media posts.
So this is a little bit different than number two. This is when you've actually written a blog post already, or a LinkedIn article, and you're going to take that and you're going to condense it down into a short social media post. So the only one I've tried this with is ChatGPT. And so what I did is I literally copied and pasted a blog post from my website, just an old one that I had already written, obviously, and I asked ChatGPT to summarise it. So the prompt that I used was, can you summarize this article into an engaging social media post? And then I literally copied and pasted the whole article into the prompt. Now, the reason I copied and pasted the entire article is because at the time of testing, like when I was recording, just before I recorded this episode, ChatGPT could not connect to the Internet. In fact, when I asked ChatGPT directly, can you connect to the Internet? I received this response: "No, I am not able to access the internet. However, I have been trained on a large data set that includes information from the internet, so I am able to provide answers based on that information."
And that's really another reason not to just copy and paste ChatGPT's responses into your marketing material because it might be up to date. You need to fact check it if there's facts in there. So, yeah, another warning, we're not going to be copying and pasting. Right, number four, this is possibly the one that I use the most often, but I use ChatGPT like a thesaurus, but for phrases. So often when I'm writing a blog post or an article or even scripts for this podcast, when I focus on one topic, my writing becomes really repetitive, so I can ask ChatGPT different ways of wording things. So, for example, last week's episode was on Facebook ads, so I could ask ChatGPT to give me three different ways to say, Facebook ads can be effective when done correctly. And this helps me immensely so that I can, I guess, effectively repeat myself over and over, but without sounding repetitive. So, yeah, I use that a lot with ChatGPT just to get different ways of explaining things and different wording.
Now, onto number five is generating images. So Canva has a built in AI image generator it is called Text to Image. Now, much like the name suggests, you can literally type in what you are looking for in an image and it will create it for you. Now, of course, you can just search for any image in Canva's library, right? But what if the image you need is not there or it's not in any of the stock image libraries? That's where this tool comes into play. So earlier today I tested it out and I asked it to generate. So the text I put in was a panda wearing a red shirt. Now, it generated four images for me and one of them was spot on. The other three were just pandas without red shirts. I'm not sure what happened there, but the fourth image was literally a panda with a red t shirt. It was exactly what I was looking for. So if you do need some sort of obscure image or something that's a little bit out of the ordinary, this could be a really useful tool for you. Now, there are a ton of AI powered image generators out there. If you do a quick search on Google, you'll find heaps and heaps of options. But personally, I am a prolific Canva user, so I just kind of stick with what I know.
Right, number six: helping articulate selling points. Now, this is something that I do struggle with and as business owners, we can often be a little bit blind to what it is that our customers or our clients really like about our products or services. But getting some help to identify different selling points, particularly those that we may have overlooked, that gives us a real opportunity in our marketing. So we can even create individual social media posts to focus on those different selling points. So here's my example for this one. I run workshops and I have one coming out on email marketing. So I asked chat GPT to tell me or sorry I asked. The prompt I used was, what are the key benefits for a business owner attending a workshop on email marketing? Now, ChatGPT spit out six different points. Now, five of them were really obvious, but it was quite useful having them clearly articulated to me. It just gives me a bit of direction with my marketing. It also gave me a six point, which I hadn't even considered. So now I can use that point or I can use all six in my marketing. I can make sure I've included it in my copy where I'm promoting the workshop, I can put it into an email to promote the workshop. I could create individual social media posts. There's so much I can do with that information.
Number seven is video editing. Now, my new favorite app is called Captions and it makes such short work of editing videos for TikTok. I'm a little bit obsessed with TikTok at the moment. Now imagine I have recorded a video. It's me talking to camera and I want to cover off three key points. Now, between each point, I need to have a pause. I need to gather my thoughts before I start speaking again. Now, the resulting video will not hold people's attention, not with those big pauses in there. And editor is kind of fiddly. It's doable, of course, but it does take time. But this captions app, when I upload my video into the app, in literally seconds, it is going to remove all of my pauses. It will add captions on the screen, which I can edit and change the size and color and font. And then it generates a heading and a description for the video based on whatever I'm talking about.
And it even gives me a selection of hashtags I can use when I share the video on social media. It is amazing. I love it. It's saving me so much time. I'll pop a link in the show notes so you can check it out yourself. The only downside is at the time of recording, it's only available for Apple. So iOS, which is annoying, but hopefully they'll roll it out for Android soon because it is so good. Now, a quick mention. There are heaps of other AI powered video editing tools and even tools that will create your whole video for you. Literally, you upload a script and it will create a video, even adding in an Aigenerated person reading the script. Absolutely crazy. I haven't yet given these a go, but they sound really cool. Right, we're on to number eight. AI can generate captions and transcripts for you. So I use a tool called HappyScribe and I use it every week to generate a transcript of every single episode of the social smarty show. Now, the tool I use is really, really simple to use. As I said, it's called Happy Scribe. You upload your audio file and it takes a little bit of time, but it generates the transcript for me, which I can go through and edit, particularly spelling.
And I've got a bit of a thick Kiwi accent, so sometimes I need to fix up some of those words. But it is a fantastic tool. It can do more than just generate transcripts. You can also use it to add captions to your videos. Or you can create an SRT file, which is the file type that you would then upload into like YouTube or Facebook to add captions to your video. There it is a really, really good tool and it is AI powered. Right, there you have it. Eight ways you can use AI powered tools in your business to help you with creating content. Just to recap, the eight ways were number one, generating ideas for social media posts. Number two, generating long form content like blog posts, LinkedIn articles and podcast episodes. Number three is summarizing your long form content into social media posts. Number four is getting help with your copywriting. So that was suggesting new wording and phrases a bit like a thesaurus. Number five was generating images. Number six, again, more help with your copywriting. It was helping you articulate selling points or key benefits. Number seven was video editing. And number eight, generating captions and transcripts for you from your videos and audio content.
Now, there are lots more ways you can use AI to create marketing content for your business. You could use it to help with optimizing content, with writing video scripts, personalizing content, writing product descriptions. I feel like I'm only just scratching the surface, but if you want to come and continue the conversation, you'll find me on Facebook, Instagram and TikTok @socialsmarty.co and of course, I'm on LinkedIn too. Just search for Jodine McIntyre. If you've enjoyed this episode, I would love for you to leave me a review or a rating on whatever platform you're listening to this on. And of course, if you share the episode with a friend, that would be amazing. Until next week, stay social.